E-business and e-commerce management :strategy, implementation and practice. /
Chaffey, Dave, 1963-
E-business and e-commerce management :strategy, implementation and practice. / Dave Chaffey. - 4th ed. - Harlow, England ; New York : FT Prentice Hall, 2009. - xxxii, 764 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
Contents: Introduction: Introduction to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- Strategy and application: E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Implementation: Change management -- Analysis and design -- Implementation and maintenance.
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
9780273719601 (pbk. : alk. paper) 0273719602 (pbk. : alk. paper)
2009009561
GBA932886 bnb GBA932886 dnb
015103025 Uk
Electronic commerce.
Business enterprises--Computer networks.
HF5548.32.C472
658.8/72 651.8
E-business and e-commerce management :strategy, implementation and practice. / Dave Chaffey. - 4th ed. - Harlow, England ; New York : FT Prentice Hall, 2009. - xxxii, 764 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
Contents: Introduction: Introduction to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- Strategy and application: E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Implementation: Change management -- Analysis and design -- Implementation and maintenance.
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
9780273719601 (pbk. : alk. paper) 0273719602 (pbk. : alk. paper)
2009009561
GBA932886 bnb GBA932886 dnb
015103025 Uk
Electronic commerce.
Business enterprises--Computer networks.
HF5548.32.C472
658.8/72 651.8