E-business and e-commerce management : strategy, implementation, and practice. /
Chaffey, Dave, 1963-
E-business and e-commerce management : strategy, implementation, and practice. / Ebusiness and ecommerce management Dave Chaffey. - 3rd ed. - New York : Pearson Education, 2006. - xxviii, 663 p. : ill. ; 26.5 cm.
Includes bibliographical references and index.
Contents: Introduction to e-business and e-commerce -- E-commerce fundamentals -- E-business Infrastructure -- E-environment -- Strategy and applications: E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Implementation: Change management -- Analysis and design -- Implementation and maintenance.
9780273707523 0273707523
2006049792
Electronic commerce.
Business enterprises--Computer networks.
HF5548.32.C472
658.8/72
E-business and e-commerce management : strategy, implementation, and practice. / Ebusiness and ecommerce management Dave Chaffey. - 3rd ed. - New York : Pearson Education, 2006. - xxviii, 663 p. : ill. ; 26.5 cm.
Includes bibliographical references and index.
Contents: Introduction to e-business and e-commerce -- E-commerce fundamentals -- E-business Infrastructure -- E-environment -- Strategy and applications: E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Implementation: Change management -- Analysis and design -- Implementation and maintenance.
9780273707523 0273707523
2006049792
Electronic commerce.
Business enterprises--Computer networks.
HF5548.32.C472
658.8/72