E-business and e-commerce management : strategy, implementation, and practice. / Dave Chaffey.
Material type:
TextPublication details: New York : Pearson Education, 2006.Edition: 3rd edDescription: xxviii, 663 p. : ill. ; 26.5 cmISBN: - 9780273707523
- 0273707523
- Ebusiness and ecommerce management
- 658.8/72 22
- HF5548.32.C472
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5548.32.C472 (Browse shelf(Opens below)) | 1 | Available | 2584/12 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5548.32.C4721 (Browse shelf(Opens below)) | 2 | Available | 2585/12 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5548.32.C4722 (Browse shelf(Opens below)) | 3 | Available | 2586/12 |
Includes bibliographical references and index.
Contents: Introduction to e-business and e-commerce -- E-commerce fundamentals -- E-business Infrastructure -- E-environment -- Strategy and applications: E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Implementation: Change management -- Analysis and design -- Implementation and maintenance.
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