Relationship marketing : exploring relational strategies in marketing. /
Egan, John
Relationship marketing : exploring relational strategies in marketing. / John, Eghan - 2nd ed. - Harlow : Financial Times Prentice Hall, 2004. - xxiii, 268 p. : ill. ; 25 cm.
Includes index.
Contents: Relationships : Relationships in marketing -- Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- The Core firm and its relationships : Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Managing and controlling the relationship: Relationship technology -- Relationship management -- Back to the future.
0273686232 : 9780273686231
Relationship marketing.
HF5415.55.E34
Relationship marketing : exploring relational strategies in marketing. / John, Eghan - 2nd ed. - Harlow : Financial Times Prentice Hall, 2004. - xxiii, 268 p. : ill. ; 25 cm.
Includes index.
Contents: Relationships : Relationships in marketing -- Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- The Core firm and its relationships : Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Managing and controlling the relationship: Relationship technology -- Relationship management -- Back to the future.
0273686232 : 9780273686231
Relationship marketing.
HF5415.55.E34