Relationship marketing : exploring relational strategies in marketing. / John, Eghan
Material type:
TextPublication details: Harlow : Financial Times Prentice Hall, 2004.Edition: 2nd edDescription: xxiii, 268 p. : ill. ; 25 cmISBN: - 0273686232 : 9780273686231
- HF5415.55.E34
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.55.E34 (Browse shelf(Opens below)) | 1 | Available | 2369/12 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.55.E341 (Browse shelf(Opens below)) | 2 | Available | 2370/12 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.55.E342 (Browse shelf(Opens below)) | 3 | Available | 2371/12 |
Includes index.
Contents: Relationships : Relationships in marketing -- Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- The Core firm and its relationships : Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Managing and controlling the relationship: Relationship technology -- Relationship management -- Back to the future.
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