Applications in basic marketing: clipping from the popular business press. /
Perreault, William D. Jr.
Applications in basic marketing: clipping from the popular business press. / William D. Perreault Jr. and E. Jerome McCarthy - 2002-2003 ed. - New York: McGraw Hill, c2003. - ix, 214 p.: ill.; 25cm.
Contents: Marketing's role in the global economy and in the firm -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyer behavior -- Getting information for marketing decisions -- Product -- Place -- Promotion -- Price -- Marketing strategies: planning, implementation and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges.
0072557982
Marketing
HF5415.P41
Applications in basic marketing: clipping from the popular business press. / William D. Perreault Jr. and E. Jerome McCarthy - 2002-2003 ed. - New York: McGraw Hill, c2003. - ix, 214 p.: ill.; 25cm.
Contents: Marketing's role in the global economy and in the firm -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyer behavior -- Getting information for marketing decisions -- Product -- Place -- Promotion -- Price -- Marketing strategies: planning, implementation and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges.
0072557982
Marketing
HF5415.P41