Applications in basic marketing: clipping from the popular business press. / William D. Perreault Jr. and E. Jerome McCarthy
Material type:
TextPublication details: New York: McGraw Hill, c2003.Edition: 2002-2003 edDescription: ix, 214 p.: ill.; 25cmISBN: - 0072557982
- HF5415.P41
Contents:
Contents: Marketing's role in the global economy and in the firm -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyer behavior -- Getting information for marketing decisions -- Product -- Place -- Promotion -- Price -- Marketing strategies: planning, implementation and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges.
Contents: Marketing's role in the global economy and in the firm -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyer behavior -- Getting information for marketing decisions -- Product -- Place -- Promotion -- Price -- Marketing strategies: planning, implementation and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges.
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