Applications in basic marketing: clippings from the popular business press. /
Perreault, William D.
Applications in basic marketing: clippings from the popular business press. / William D. Perreault Jr. and E. jerome McCarthy. - Boston : McGraw-Hill, 2005. - vii, 211 p. : ill. ; 25 cm. - 2005-2006 edition .
Contents: Marketing's value to customers, firms and society -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyers behaviour -- Getting information for marketing decisions -- Product -- Promotion -- Price -- Marketing strategies: planning implementation and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges.
9780072864717
Marketing.
HF5415.P41
Applications in basic marketing: clippings from the popular business press. / William D. Perreault Jr. and E. jerome McCarthy. - Boston : McGraw-Hill, 2005. - vii, 211 p. : ill. ; 25 cm. - 2005-2006 edition .
Contents: Marketing's value to customers, firms and society -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyers behaviour -- Getting information for marketing decisions -- Product -- Promotion -- Price -- Marketing strategies: planning implementation and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges.
9780072864717
Marketing.
HF5415.P41