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Applications in basic marketing: clippings from the popular business press. / William D. Perreault Jr. and E. jerome McCarthy.

By: Contributor(s): Material type: TextSeries: 2005-2006 editionPublication details: Boston : McGraw-Hill, 2005.Description: vii, 211 p. : ill. ; 25 cmISBN:
  • 9780072864717
Subject(s): LOC classification:
  • HF5415.P41
Contents:
Contents: Marketing's value to customers, firms and society -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyers behaviour -- Getting information for marketing decisions -- Product -- Promotion -- Price -- Marketing strategies: planning implementation and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges.
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Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.P41 (Browse shelf(Opens below)) 1 Available 4766/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.P411 (Browse shelf(Opens below)) 2 Available 4767/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.P412 (Browse shelf(Opens below)) 3 Available 4768/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.P413 (Browse shelf(Opens below)) 4 Available 4769/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.P414 (Browse shelf(Opens below)) 5 Available 4770/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.P415 (Browse shelf(Opens below)) 6 Available 4771/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.P416 (Browse shelf(Opens below)) 7 Available 4772/12

Contents: Marketing's value to customers, firms and society -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyers behaviour -- Getting information for marketing decisions -- Product -- Promotion -- Price -- Marketing strategies: planning implementation and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges.

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