Research methods in business students: A practical guide. /
Ghauri, Pervez.
Research methods in business students: A practical guide. / Pervez Ghauri - 2nd ed. - Harlow: Prentice hall, 2002. - xv,212 p: ill.; 24cm.
Includes index
Contents: Challenges and ambiguities of business research: Introduction -- Research in business studies -- The Research process: The research process -- Research problems -- Research design -- Measurements -- Data sources -- Data collection -- Sampling in empirical research -- Preparation and analysis of data -- Implimentation: Conducting data analysis -- Designing and conducting case studies -- Writing the final report.
0273651102
Management -- Research.
Business -- Research.
Business studies
HD30.4.G49
Research methods in business students: A practical guide. / Pervez Ghauri - 2nd ed. - Harlow: Prentice hall, 2002. - xv,212 p: ill.; 24cm.
Includes index
Contents: Challenges and ambiguities of business research: Introduction -- Research in business studies -- The Research process: The research process -- Research problems -- Research design -- Measurements -- Data sources -- Data collection -- Sampling in empirical research -- Preparation and analysis of data -- Implimentation: Conducting data analysis -- Designing and conducting case studies -- Writing the final report.
0273651102
Management -- Research.
Business -- Research.
Business studies
HD30.4.G49