Research methods in business students: A practical guide. / Pervez Ghauri
Material type:
TextPublication details: Harlow: Prentice hall, 2002.Edition: 2nd edDescription: xv,212 p: ill.; 24cmISBN: - 0273651102
- HD30.4.G49
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD30.4.G49 (Browse shelf(Opens below)) | 1 | Available | 6090/12 | ||||||||||||
Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD30.4.G492 (Browse shelf(Opens below)) | 2 | Available | 6091/12 |
Includes index
Contents: Challenges and ambiguities of business research: Introduction -- Research in business studies -- The Research process: The research process -- Research problems -- Research design -- Measurements -- Data sources -- Data collection -- Sampling in empirical research -- Preparation and analysis of data -- Implimentation: Conducting data analysis -- Designing and conducting case studies -- Writing the final report.
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