Customer relationship management. /
Anderson, Kristin
Customer relationship management. / Kristin Anderson and Carol Kerr - New Dehi: McGraw Hill, c2002. - xii,164 p.: ill.; 23cm.
Includes index.
Contents: Customer relationship management is not an option -- The Customer service/sales profile -- Managing your customer service/sales profile -- Choosing your CRM strategy -- Managing and sharing customer data -- Tools for capturing customer information -- Service-level agreements -- E-commerce: customer relationships on the internet -- Managing relationships through conflict -- Fighting complacency: the ''seven-year itch'' in customer relationships -- Resetting your CRM strategy.
007048631x
Customer relationship management
HF5415.5.A11
Customer relationship management. / Kristin Anderson and Carol Kerr - New Dehi: McGraw Hill, c2002. - xii,164 p.: ill.; 23cm.
Includes index.
Contents: Customer relationship management is not an option -- The Customer service/sales profile -- Managing your customer service/sales profile -- Choosing your CRM strategy -- Managing and sharing customer data -- Tools for capturing customer information -- Service-level agreements -- E-commerce: customer relationships on the internet -- Managing relationships through conflict -- Fighting complacency: the ''seven-year itch'' in customer relationships -- Resetting your CRM strategy.
007048631x
Customer relationship management
HF5415.5.A11