Customer relationship management. / Kristin Anderson and Carol Kerr

By:

Anderson, Kristin

Contributor(s):

Kerr, Carol

Material type:

TextPublication details: New Dehi: McGraw Hill, c2002.Description: xii,164 p.: ill.; 23cmISBN:

007048631x

Subject(s):

Customer relationship management

LOC classification:

HF5415.5.A11

Contents:

Contents: Customer relationship management is not an option -- The Customer service/sales profile -- Managing your customer service/sales profile -- Choosing your CRM strategy -- Managing and sharing customer data -- Tools for capturing customer information -- Service-level agreements -- E-commerce: customer relationships on the internet -- Managing relationships through conflict -- Fighting complacency: the ''seven-year itch'' in customer relationships -- Resetting your CRM strategy.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY			HF5415.5.A11 (Browse shelf(Opens below))				1	Available			6300/12
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY			HF5415.5.A12 (Browse shelf(Opens below))				2	Available			6301/12

Includes index.

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Customer relationship management. / Kristin Anderson and Carol Kerr

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