African marketing practices: cases from Ghana. /
Hinson, Robert
African marketing practices: cases from Ghana. / Robert Hinson - Accra: Sedco, c2006. - x, 164 p.: 22cm.
Contents: Marketing in Ghana: reflections on the way forward -- Marketing social change in Ghana -- Service delivery in Ghana's banking sector -- Determinants of service quality in Ghana's insurance sector -- Perspectives on Ghanaian advertisers and Ad agencies -- Internal marketing and service quality perceptions -- Service in a hard environment: the case of Ghacem in Ghana -- Service strategies for caterpillar in Ghana.
139789964723842
Marketing
HF5415.12.G4 H59
African marketing practices: cases from Ghana. / Robert Hinson - Accra: Sedco, c2006. - x, 164 p.: 22cm.
Contents: Marketing in Ghana: reflections on the way forward -- Marketing social change in Ghana -- Service delivery in Ghana's banking sector -- Determinants of service quality in Ghana's insurance sector -- Perspectives on Ghanaian advertisers and Ad agencies -- Internal marketing and service quality perceptions -- Service in a hard environment: the case of Ghacem in Ghana -- Service strategies for caterpillar in Ghana.
139789964723842
Marketing
HF5415.12.G4 H59