African marketing practices: cases from Ghana. / Robert Hinson
Material type:
TextPublication details: Accra: Sedco, c2006.Description: x, 164 p.: 22cmISBN: - 139789964723842
- HF5415.12.G4 H59
Contents:
Contents: Marketing in Ghana: reflections on the way forward -- Marketing social change in Ghana -- Service delivery in Ghana's banking sector -- Determinants of service quality in Ghana's insurance sector -- Perspectives on Ghanaian advertisers and Ad agencies -- Internal marketing and service quality perceptions -- Service in a hard environment: the case of Ghacem in Ghana -- Service strategies for caterpillar in Ghana.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.12.G4 H59 (Browse shelf(Opens below)) | 1 | Available | 6278/12 | ||||||||||||
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.12.G4 H591 (Browse shelf(Opens below)) | 2 | Available | 6279/12 | ||||||||||||
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.12.G4 H592 (Browse shelf(Opens below)) | 3 | Available | 6280/12 |
Contents: Marketing in Ghana: reflections on the way forward -- Marketing social change in Ghana -- Service delivery in Ghana's banking sector -- Determinants of service quality in Ghana's insurance sector -- Perspectives on Ghanaian advertisers and Ad agencies -- Internal marketing and service quality perceptions -- Service in a hard environment: the case of Ghacem in Ghana -- Service strategies for caterpillar in Ghana.
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