Introduction to mass communication: media literacy and culture. /
Baran, Stanley J.
Introduction to mass communication: media literacy and culture. / Stanley J. Baran. - 7th ed. - New York.: Mcgraw-Hill, 2012. - xx, 449 p.; ill.: 26cm.
Includes index,references,glossary and appendix
Contents: Mass communication,culture,and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio,Recording,and popular music -- Television,cable,and mobile video -- Video games -- The internet and the world wide web -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom,regulation,and ethics -- Global media
9780071317153 9780077403898 - pbk
Mass communication
P90.B284
Introduction to mass communication: media literacy and culture. / Stanley J. Baran. - 7th ed. - New York.: Mcgraw-Hill, 2012. - xx, 449 p.; ill.: 26cm.
Includes index,references,glossary and appendix
Contents: Mass communication,culture,and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio,Recording,and popular music -- Television,cable,and mobile video -- Video games -- The internet and the world wide web -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom,regulation,and ethics -- Global media
9780071317153 9780077403898 - pbk
Mass communication
P90.B284