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Introduction to mass communication: media literacy and culture. / Stanley J. Baran.

By: Material type: TextPublication details: New York.: Mcgraw-Hill, 2012.Edition: 7th edDescription: xx, 449 p.; ill.: 26cmISBN:
  • 9780071317153
  • 9780077403898 - pbk
Subject(s): LOC classification:
  • P90.B284
Contents:
Contents: Mass communication,culture,and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio,Recording,and popular music -- Television,cable,and mobile video -- Video games -- The internet and the world wide web -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom,regulation,and ethics -- Global media
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY P90.B284 (Browse shelf(Opens below)) 1 Available 7719/146/14
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY P90.B2841 (Browse shelf(Opens below)) 2 Available 7720/147/14
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY P90.B281(7e) (Browse shelf(Opens below)) 2 Available K/2981/0079/23
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY P90.B28(7e) (Browse shelf(Opens below)) 1 Available K/2124/2124/19

Includes index,references,glossary and appendix

Contents: Mass communication,culture,and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio,Recording,and popular music -- Television,cable,and mobile video -- Video games -- The internet and the world wide web -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom,regulation,and ethics -- Global media

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