Strategic management and competitive advantage:cases and concepts. /
Barney, Jay B.
Strategic management and competitive advantage:cases and concepts. / Jay B. Barney and William S. Hesterly - 3rd. ed - London, Prentice Hall: 2010. - Xvii, 377p.: ills.; 22cm.
Includes index
Contents: The Tools of strategic analysis: What is strategy and the strategic management process -- Evaluating a firm's external environment -- Evaluating a firm's internal capabilities -- Business- level strategies: Cost leadership -- Product differentiation -- Corporate strategies: Vertical integration -- Corporate diversification -- Strategic alliances -- Mergers and acquisitions -- International strategies.
9780137042876
Strategic management
HD30.28 / .D36338
Strategic management and competitive advantage:cases and concepts. / Jay B. Barney and William S. Hesterly - 3rd. ed - London, Prentice Hall: 2010. - Xvii, 377p.: ills.; 22cm.
Includes index
Contents: The Tools of strategic analysis: What is strategy and the strategic management process -- Evaluating a firm's external environment -- Evaluating a firm's internal capabilities -- Business- level strategies: Cost leadership -- Product differentiation -- Corporate strategies: Vertical integration -- Corporate diversification -- Strategic alliances -- Mergers and acquisitions -- International strategies.
9780137042876
Strategic management
HD30.28 / .D36338