Strategic management and competitive advantage:cases and concepts. / Jay B. Barney and William S. Hesterly
Material type:
TextPublication details: London, Prentice Hall: 2010.Edition: 3rd. edDescription: Xvii, 377p.: ills.; 22cmISBN: - 9780137042876
- HD30.28 .D36338
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD30.28 .D36338 (Browse shelf(Opens below)) | 1 | Available | 7646/73/14 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD30.28 .D363381 (Browse shelf(Opens below)) | 2 | Available | 7647/74/14 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD30.28 .D363382 (Browse shelf(Opens below)) | 3 | Available | 7648/75/14 |
Includes index
Contents: The Tools of strategic analysis: What is strategy and the strategic management process -- Evaluating a firm's external environment -- Evaluating a firm's internal capabilities -- Business- level strategies: Cost leadership -- Product differentiation -- Corporate strategies: Vertical integration -- Corporate diversification -- Strategic alliances -- Mergers and acquisitions -- International strategies.
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