Stochastic models of buying behaviour /
Massy, Wiiliam F.
Stochastic models of buying behaviour / William F. Massy, David B. Montgomery and Donald G. Morrison - London: MIT; 1970. - xiii, 464 p.: ill. 23 cm.
Includes index.
Contents: Approaches to stochastic modeling -- Estimating and testing stochastic models -- Zero order models -- Two state Markov models -- Linear learning models for brand choice -- A Probability diffusion model -- Application of the probability diffusion model -- Models for purchase timing and market penetration -- A Stochastic model for monitoring new product adoption -- Parameter estimation and some emperical results for steam -- Extentions to the steam.
0262630524
HB801.M33
Stochastic models of buying behaviour / William F. Massy, David B. Montgomery and Donald G. Morrison - London: MIT; 1970. - xiii, 464 p.: ill. 23 cm.
Includes index.
Contents: Approaches to stochastic modeling -- Estimating and testing stochastic models -- Zero order models -- Two state Markov models -- Linear learning models for brand choice -- A Probability diffusion model -- Application of the probability diffusion model -- Models for purchase timing and market penetration -- A Stochastic model for monitoring new product adoption -- Parameter estimation and some emperical results for steam -- Extentions to the steam.
0262630524
HB801.M33