Communication research methods. /
Merrigan, Gerianne.
Communication research methods. / Gerianne Merrigan - 2nd ed. - New York : Oxford University Press, 2009. - xxiv,354p. : ill. ; 26cm.
Includes bibliographical references and index
Contents: The what and why of communication research: Introduction to the field of communication -- Ethics and research -- Three paradigms of knowing -- Making claims -- What counts as communication data? -- Warrants for research arguments -- The how of communication research: Survey research -- Experimental research -- Content Analysis -- Descriptive statistics and hypothesis testing -- Inferential statistics: Differences and relationships -- Conversation and discourse analysis -- Ethnographic research -- Traditional and interpretive methods of rhetorical criticism -- Critical studies.
9780195314823 0195314824
2008041653
Communication--Research.
P91.3.M46
302.2072
Communication research methods. / Gerianne Merrigan - 2nd ed. - New York : Oxford University Press, 2009. - xxiv,354p. : ill. ; 26cm.
Includes bibliographical references and index
Contents: The what and why of communication research: Introduction to the field of communication -- Ethics and research -- Three paradigms of knowing -- Making claims -- What counts as communication data? -- Warrants for research arguments -- The how of communication research: Survey research -- Experimental research -- Content Analysis -- Descriptive statistics and hypothesis testing -- Inferential statistics: Differences and relationships -- Conversation and discourse analysis -- Ethnographic research -- Traditional and interpretive methods of rhetorical criticism -- Critical studies.
9780195314823 0195314824
2008041653
Communication--Research.
P91.3.M46
302.2072