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Communication research methods. / Gerianne Merrigan

By: Contributor(s): Material type: TextPublication details: New York : Oxford University Press, 2009.Edition: 2nd edDescription: xxiv,354p. : ill. ; 26cmISBN:
  • 9780195314823
  • 0195314824
Subject(s): DDC classification:
  • 302.2072 22
LOC classification:
  • P91.3.M46
Online resources:
Contents:
Contents: The what and why of communication research: Introduction to the field of communication -- Ethics and research -- Three paradigms of knowing -- Making claims -- What counts as communication data? -- Warrants for research arguments -- The how of communication research: Survey research -- Experimental research -- Content Analysis -- Descriptive statistics and hypothesis testing -- Inferential statistics: Differences and relationships -- Conversation and discourse analysis -- Ethnographic research -- Traditional and interpretive methods of rhetorical criticism -- Critical studies.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY P91.3.M46 (Browse shelf(Opens below)) Available 8020/447/15

Includes bibliographical references and index

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Contents: The what and why of communication research: Introduction to the field of communication -- Ethics and research -- Three paradigms of knowing -- Making claims -- What counts as communication data? -- Warrants for research arguments -- The how of communication research: Survey research -- Experimental research -- Content Analysis -- Descriptive statistics and hypothesis testing -- Inferential statistics: Differences and relationships -- Conversation and discourse analysis -- Ethnographic research -- Traditional and interpretive methods of rhetorical criticism -- Critical studies.

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