Public relations: Concepts, practice and critique. / Concepts, practice and critique. /
L'Etang, Jacquie.
Public relations: Concepts, practice and critique. / Concepts, practice and critique. / Jacquie L'Etang. - Los Angeles : SAGE, 2013. - xiii, 290 p. : ill. ; 24 cm.
Includes bibliographical references (p. [263]-282) and index.
Contents: Introduction: Critical thinking and interdisciplinary perspectives -- Public relations: Defining the discipline and the practice -- Reputation, image and impression management -- Risk, issues and ethics -- Public affairs and the public sphere -- Media perspectives: Critique, effects and evaluation -- Health communication and social marketing -- Public relations and management -- Organizational communication: Understanding and researching organizations -- Public relations in 'promotional culture' and 'in everyday life' -- Public relations in a globalized world -- Key thinkers and thought in public relations.
1412930472 (hbk.) 9781412930475 (hbk.) 1412930480 (pbk.) 9781412930482 (pbk.)
2007923330
GBA753894 bnb
013789799 Uk
Public relations.
HM1221.L47
659.2
Public relations: Concepts, practice and critique. / Concepts, practice and critique. / Jacquie L'Etang. - Los Angeles : SAGE, 2013. - xiii, 290 p. : ill. ; 24 cm.
Includes bibliographical references (p. [263]-282) and index.
Contents: Introduction: Critical thinking and interdisciplinary perspectives -- Public relations: Defining the discipline and the practice -- Reputation, image and impression management -- Risk, issues and ethics -- Public affairs and the public sphere -- Media perspectives: Critique, effects and evaluation -- Health communication and social marketing -- Public relations and management -- Organizational communication: Understanding and researching organizations -- Public relations in 'promotional culture' and 'in everyday life' -- Public relations in a globalized world -- Key thinkers and thought in public relations.
1412930472 (hbk.) 9781412930475 (hbk.) 1412930480 (pbk.) 9781412930482 (pbk.)
2007923330
GBA753894 bnb
013789799 Uk
Public relations.
HM1221.L47
659.2