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Public relations: Concepts, practice and critique. / Concepts, practice and critique. / Jacquie L'Etang.

By: Material type: TextPublication details: Los Angeles : SAGE, 2013.Description: xiii, 290 p. : ill. ; 24 cmISBN:
  • 1412930472 (hbk.)
  • 9781412930475 (hbk.)
  • 1412930480 (pbk.)
  • 9781412930482 (pbk.)
Subject(s): DDC classification:
  • 659.2 22
LOC classification:
  • HM1221.L47
Online resources:
Contents:
Contents: Introduction: Critical thinking and interdisciplinary perspectives -- Public relations: Defining the discipline and the practice -- Reputation, image and impression management -- Risk, issues and ethics -- Public affairs and the public sphere -- Media perspectives: Critique, effects and evaluation -- Health communication and social marketing -- Public relations and management -- Organizational communication: Understanding and researching organizations -- Public relations in 'promotional culture' and 'in everyday life' -- Public relations in a globalized world -- Key thinkers and thought in public relations.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HM1221.L47 (Browse shelf(Opens below)) Available 7972/399/15

Includes bibliographical references (p. [263]-282) and index.

Contents: Introduction: Critical thinking and interdisciplinary perspectives -- Public relations: Defining the discipline and the practice -- Reputation, image and impression management -- Risk, issues and ethics -- Public affairs and the public sphere -- Media perspectives: Critique, effects and evaluation -- Health communication and social marketing -- Public relations and management -- Organizational communication: Understanding and researching organizations -- Public relations in 'promotional culture' and 'in everyday life' -- Public relations in a globalized world -- Key thinkers and thought in public relations.

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