Marketing a service for profit: a practical guide to key service marketing concepts /
Clarke, Greg
Marketing a service for profit: a practical guide to key service marketing concepts / Greg Clarke - U.S.A.: Kogan Press, 2000. - vii, 200 p.: ill 20cm.
Includes index.
Contents: A Way of looking at things -- What is a service? -- Practical marketing concepts -- Strategic direction decisions -- Pricing for profit -- Targeted promotional strategies -- Managing the process -- The Marketing audit for service providers.
0749419199
HD9980.5C512
Marketing a service for profit: a practical guide to key service marketing concepts / Greg Clarke - U.S.A.: Kogan Press, 2000. - vii, 200 p.: ill 20cm.
Includes index.
Contents: A Way of looking at things -- What is a service? -- Practical marketing concepts -- Strategic direction decisions -- Pricing for profit -- Targeted promotional strategies -- Managing the process -- The Marketing audit for service providers.
0749419199
HD9980.5C512