Marketing a service for profit: a practical guide to key service marketing concepts / (Record no. 692)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00714nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120330t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749419199 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD9980.5C512 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clarke, Greg |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing a service for profit: a practical guide to key service marketing concepts / |
| Statement of responsibility, etc. | Greg Clarke |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | U.S.A.: |
| Name of publisher, distributor, etc. | Kogan Press, |
| Date of publication, distribution, etc. | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 200 p.: |
| Other physical details | ill |
| Dimensions | 20cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: A Way of looking at things -- What is a service? -- Practical marketing concepts -- Strategic direction decisions -- Pricing for profit -- Targeted promotional strategies -- Managing the process -- The Marketing audit for service providers. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 30/03/2012 | HD9980.5C512 | 1713/12 | 30/03/2012 | 1 | 30/03/2012 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 30/03/2012 | HD9980.5C5121 | 1714/12 | 30/03/2012 | 2 | 30/03/2012 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 30/03/2012 | HD9980.5C5122 | 1715/12 | 30/03/2012 | 3 | 30/03/2012 | Books |