Business research methods: doing data analysis. /
Zikmund, William G. et al.
Business research methods: doing data analysis. / Business research methods: doing data analysis Business 230 William G. Zikmund - 8th ed. - London : Cengage , 2011. - 323 p. : ill. ;
Includes index Includes Qualtrics, a web-based survey tool.
Contents: The role of business research -- Theory building -- The business research process -- The human side of business research -- Problem definition --Survey research -- Measurement and scaling concepts -- Attitude measurement -- Questionnaire design -- Sampling designs ad=nd sampling procedures -- Determination of sample size -- Basic data analysis -- Univariate statistical analysis -- Bivariate statistical analysis -- Communicating research results -- Appendix Statistical tables.
97811335152316 1133152317
2005050520
Business --Research.
Management -- Research.
HD30.4.B97
658/.0072
Business research methods: doing data analysis. / Business research methods: doing data analysis Business 230 William G. Zikmund - 8th ed. - London : Cengage , 2011. - 323 p. : ill. ;
Includes index Includes Qualtrics, a web-based survey tool.
Contents: The role of business research -- Theory building -- The business research process -- The human side of business research -- Problem definition --Survey research -- Measurement and scaling concepts -- Attitude measurement -- Questionnaire design -- Sampling designs ad=nd sampling procedures -- Determination of sample size -- Basic data analysis -- Univariate statistical analysis -- Bivariate statistical analysis -- Communicating research results -- Appendix Statistical tables.
97811335152316 1133152317
2005050520
Business --Research.
Management -- Research.
HD30.4.B97
658/.0072