Business research methods: doing data analysis. / William G. Zikmund

By:

Zikmund, William G. et al

Material type:

TextPublication details: London : Cengage , 2011.Edition: 8th edDescription: 323 p. : illISBN:

97811335152316
1133152317

Other title:

Business research methods: doing data analysis Business 230

Subject(s):

DDC classification:

658/.0072 22

LOC classification:

HD30.4.B97

Other classification:

85.03

Online resources:

Contents:

Contents: The role of business research -- Theory building -- The business research process -- The human side of business research -- Problem definition --Survey research -- Measurement and scaling concepts -- Attitude measurement -- Questionnaire design -- Sampling designs ad=nd sampling procedures -- Determination of sample size -- Basic data analysis -- Univariate statistical analysis -- Bivariate statistical analysis -- Communicating research results -- Appendix Statistical tables.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY			HD30.4.B97(8e) (Browse shelf(Opens below))					Available			K/2565/2565/19

Includes index Includes Qualtrics, a web-based survey tool.

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Business research methods: doing data analysis. / William G. Zikmund

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