E-marketing. /
Strauss, Judy.
E-marketing. / Judy Strauss and Raymond Frost. - 7th ed. - Upper Saddle River : Pearson Education Inc., 2014. - 496 p. : ill. ;
Includes index.
Contents: Part 1: E-marketing in context: Past, present and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- Part 2: E-marketing environment: Global e-markets -- Ethical and legal issues -- Part 3: E-marketing strategy: E-marketing research -- Connected consumer online -- Segmentation, targeting, differentiation and positioning strategies -- Part 4: E-marketing management: Product: the online offer -- Price: the online value -- The internet for distribution -- E-marketing communication: owned media -- E-marketing communication: paid media -- E-marketing communication: earned media -- Customer relationship management.
9781292000411 1292000414
Internet marketing
HF5415.1265.S77
E-marketing. / Judy Strauss and Raymond Frost. - 7th ed. - Upper Saddle River : Pearson Education Inc., 2014. - 496 p. : ill. ;
Includes index.
Contents: Part 1: E-marketing in context: Past, present and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- Part 2: E-marketing environment: Global e-markets -- Ethical and legal issues -- Part 3: E-marketing strategy: E-marketing research -- Connected consumer online -- Segmentation, targeting, differentiation and positioning strategies -- Part 4: E-marketing management: Product: the online offer -- Price: the online value -- The internet for distribution -- E-marketing communication: owned media -- E-marketing communication: paid media -- E-marketing communication: earned media -- Customer relationship management.
9781292000411 1292000414
Internet marketing
HF5415.1265.S77