E-marketing. / (Record no. 7800)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01280nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211004145935.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200312b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292000411 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1292000414 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265.S77 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Strauss, Judy. |
| 245 ## - TITLE STATEMENT | |
| Title | E-marketing. / |
| Statement of responsibility, etc. | Judy Strauss and Raymond Frost. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River : |
| Name of publisher, distributor, etc. | Pearson Education Inc., |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 496 p. : |
| Other physical details | ill. ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Part 1: E-marketing in context: Past, present and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- Part 2: E-marketing environment: Global e-markets -- Ethical and legal issues -- Part 3: E-marketing strategy: E-marketing research -- Connected consumer online -- Segmentation, targeting, differentiation and positioning strategies -- Part 4: E-marketing management: Product: the online offer -- Price: the online value -- The internet for distribution -- E-marketing communication: owned media -- E-marketing communication: paid media -- E-marketing communication: earned media -- Customer relationship management. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Internet marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Frost, Raymond. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 30/10/2019 | STM | HF6415.1265.S77(7e) | K/999/999/19 | 04/10/2021 | 04/10/2021 | Books |