Digital business and e-commerce management: strategy, implementation and practice. /
Chaffey, Dave,
Digital business and e-commerce management: strategy, implementation and practice. / Dave Chaffey - 6th ed. - xxxi, 680 p.: ill.;
Contents: Introduction to digital business and e-commerce -- Marketplace analysis for e-commerce -- Managing digital business infrastructure -- E-environment -- Digital business strategy -- Supply chain management -- E-procurement -- Digital marketing -- Customer relationship management -- Change management -- analysis and design -- Digital business service implementatiin and optimisation --
9780273786542
2018048265
Electronic commerce.
Business enterprises--Computer networks.
HF5548.32.C47
658.8/72
Digital business and e-commerce management: strategy, implementation and practice. / Dave Chaffey - 6th ed. - xxxi, 680 p.: ill.;
Contents: Introduction to digital business and e-commerce -- Marketplace analysis for e-commerce -- Managing digital business infrastructure -- E-environment -- Digital business strategy -- Supply chain management -- E-procurement -- Digital marketing -- Customer relationship management -- Change management -- analysis and design -- Digital business service implementatiin and optimisation --
9780273786542
2018048265
Electronic commerce.
Business enterprises--Computer networks.
HF5548.32.C47
658.8/72