Digital business and e-commerce management: strategy, implementation and practice. / Dave Chaffey

By:

Chaffey, Dave

Material type:

TextPublisher: New York: Pearson, 2015Edition: 6th edDescription: xxxi, 680 p.: illContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780273786542

Uniform titles:

E-business and e-commerce management

Subject(s):

DDC classification:

658.8/72 23

LOC classification:

HF5548.32.C47

Contents:

Contents: Introduction to digital business and e-commerce -- Marketplace analysis for e-commerce -- Managing digital business infrastructure -- E-environment -- Digital business strategy -- Supply chain management -- E-procurement -- Digital marketing -- Customer relationship management -- Change management -- analysis and design -- Digital business service implementatiin and optimisation --

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY			HF5548.32.C47(6e) (Browse shelf(Opens below))					Available			K/967/967/19

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Digital business and e-commerce management: strategy, implementation and practice. / Dave Chaffey

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