International business: the challenges of globalization. /
Wild, John J.
International business: the challenges of globalization. / John J. Wild, Kenneth L. Wild - 7th ed. - Boston: Pearson, 2014. - xxiii, 449 p.: ill.;
Includes index,references and glossary.
Contents: 1. Global business environment: Globalization -- 2. National business environments: Cross-cultural business -- Politics, law and business ethics -- Economic systems and development -- 3. International trade and investment: International trade -- Business-government trade relations -- Foreign direct investment -- Regional economic integration -- 4. The international financial system: International financial markets -- International monetary system -- 5. International business management: International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees.
97801333063004 01333063003
HD62.4.W58
International business: the challenges of globalization. / John J. Wild, Kenneth L. Wild - 7th ed. - Boston: Pearson, 2014. - xxiii, 449 p.: ill.;
Includes index,references and glossary.
Contents: 1. Global business environment: Globalization -- 2. National business environments: Cross-cultural business -- Politics, law and business ethics -- Economic systems and development -- 3. International trade and investment: International trade -- Business-government trade relations -- Foreign direct investment -- Regional economic integration -- 4. The international financial system: International financial markets -- International monetary system -- 5. International business management: International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees.
97801333063004 01333063003
HD62.4.W58