International business: the challenges of globalization. / John J. Wild, Kenneth L. Wild
Material type:
TextPublication details: Boston: Pearson, 2014.Edition: 7th edDescription: xxiii, 449 p.: illISBN: - 97801333063004
- 01333063003
- HD62.4.W58
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HD62.4.W58(7e) (Browse shelf(Opens below)) | Available | K/1244/1244/19 |
Includes index,references and glossary.
Contents: 1. Global business environment: Globalization -- 2. National business environments: Cross-cultural business -- Politics, law and business ethics -- Economic systems and development -- 3. International trade and investment: International trade -- Business-government trade relations -- Foreign direct investment -- Regional economic integration -- 4. The international financial system: International financial markets -- International monetary system -- 5. International business management: International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees.
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