Political marketing: principles and applications. /
Lees-Marshment, Jennifer.
Political marketing: principles and applications. / Jennifer Lees-Marshment. - New York: Routledge, 2009. - xix, 294 p. : ill. ; 26 cm.
Includes bibliographical references and index.
Contents: The political market and the rise of the political consumer -- What is political marketing? -- Political marketing strategy -- Understanding the market: market intelligence, consultation and participation -- Product development and branding -- Internal marketing; marketing to volunteers and the party -- Marketing communication and campaigns -- Marketing in government: delivering and staying in touch -- Global knowledge transfer -- Political marketing and democracy --
9780415431286 (hbk.) 041543128X (hbk.) 9780415431293 (pbk.) 0415431298 (pbk.) 9780203875223 (ebook) 0203875222 (ebook)
2008054937
GBA917319 bnb
014909006 Uk
Campaign management.
Political campaigns.
Marketing--Political aspects.
JF2112.C3.L44
324.7/3
Political marketing: principles and applications. / Jennifer Lees-Marshment. - New York: Routledge, 2009. - xix, 294 p. : ill. ; 26 cm.
Includes bibliographical references and index.
Contents: The political market and the rise of the political consumer -- What is political marketing? -- Political marketing strategy -- Understanding the market: market intelligence, consultation and participation -- Product development and branding -- Internal marketing; marketing to volunteers and the party -- Marketing communication and campaigns -- Marketing in government: delivering and staying in touch -- Global knowledge transfer -- Political marketing and democracy --
9780415431286 (hbk.) 041543128X (hbk.) 9780415431293 (pbk.) 0415431298 (pbk.) 9780203875223 (ebook) 0203875222 (ebook)
2008054937
GBA917319 bnb
014909006 Uk
Campaign management.
Political campaigns.
Marketing--Political aspects.
JF2112.C3.L44
324.7/3