Political marketing: principles and applications. / Jennifer Lees-Marshment.
Material type:
TextPublication details: New York: Routledge, 2009.Description: xix, 294 p. : ill. ; 26 cmISBN: - 9780415431286 (hbk.)
- 041543128X (hbk.)
- 9780415431293 (pbk.)
- 0415431298 (pbk.)
- 9780203875223 (ebook)
- 0203875222 (ebook)
- 324.7/3 22
- JF2112.C3.L44
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | JF2112.C3.L44 (Browse shelf(Opens below)) | 1 | Available | K/1617/1617/19 | ||||||||||||
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | JF2112.C3.L441 (Browse shelf(Opens below)) | 2 | Available | K/1618/1618/19 |
Includes bibliographical references and index.
Contents: The political market and the rise of the political consumer -- What is political marketing? -- Political marketing strategy -- Understanding the market: market intelligence, consultation and participation -- Product development and branding -- Internal marketing; marketing to volunteers and the party -- Marketing communication and campaigns -- Marketing in government: delivering and staying in touch -- Global knowledge transfer -- Political marketing and democracy --
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