Strategic management in action. /
Strategic management in action. / Mary Coulter - 5th ed. - Boston: Prentice Hall, 2010. - xx, 311 p. : ill.;
Includes index.
Contents: Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats: doing an external analysis -- Functional strategies -- Competitive strategies -- corporate strategies -- Special topics: international strategies and strategies for entrepreneurial ventures and not-for-profits --
9780136078678 0136078672
2003066351
Strategic planning
HD30.28.C69