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Broom, Glen M.

Cutlip and Center's effective public relations. / Effective public relations Glen M. Broom, Bey-Ling Sha. - 11th ed. - Boston : Pearson, 2013. - xxi, 431 p. : ill. ; 26 cm.

Includes bibliographical references and index.

Contents: 1. Concept, practitioners, context and origins: Introduction to contemporary public relations -- Practitioners of public relations -- Organizational settings -- Historical origins and evolution -- 2. Foundations: Professionalism and ethics -- Legal considerations -- Theoretical underpinnings: adjustment and adaptation -- Communication theories and contexts -- Internal relations and employee communication -- External media and media relations -- 3. Management process: Step one: Defining public relations problems -- Step two: Planning and programming -- Step three: Taking action and communicating -- Step four: Evaluating the program -- 4. The Practice: Business and industry -- Government and politics -- Military public affairs -- Nonprofits and nongovernmental organizations -- Health care -- Education -- Associations and unions --

ISBN: 9780273768395 0273768395

LCCN: 2012008760

Subjects--Topical Terms:
Public relations.

LC Class. No.: HM1221.C88

Dewey Class. No.: 659.2