Cutlip and Center's effective public relations. / (Record no. 8306)

MARC details
000 -LEADER
fixed length control field 01841cam a2200325 a 4500
001 - CONTROL NUMBER
control field 17221011
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211216155949.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120321s2013 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012008760
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273768395
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273768395
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HM1221.C88
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Broom, Glen M.
245 10 - TITLE STATEMENT
Title Cutlip and Center's effective public relations. /
Statement of responsibility, etc. Glen M. Broom, Bey-Ling Sha.
246 30 - VARYING FORM OF TITLE
Title proper/short title Effective public relations
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 431 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Contents: 1. Concept, practitioners, context and origins: Introduction to contemporary public relations -- Practitioners of public relations -- Organizational settings -- Historical origins and evolution -- 2. Foundations: Professionalism and ethics -- Legal considerations -- Theoretical underpinnings: adjustment and adaptation -- Communication theories and contexts -- Internal relations and employee communication -- External media and media relations -- 3. Management process: Step one: Defining public relations problems -- Step two: Planning and programming -- Step three: Taking action and communicating -- Step four: Evaluating the program -- 4. The Practice: Business and industry -- Government and politics -- Military public affairs -- Nonprofits and nongovernmental organizations -- Health care -- Education -- Associations and unions --
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sha, Bey-Ling.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Copy number Koha item type Price effective from
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks 13/11/2019 HM1221.C88(11e) K/2060/2060/19 16/12/2021 1 Books  
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks 13/11/2019 HM1221.C881(11e) K/2061/2061/19 16/12/2021 2 Books  
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks 13/11/2019 HM1221.C882(11e) K/2062/2062/19 16/12/2021 3 Books 16/12/2021
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks 13/11/2019 HM1221.C883(11e) K/2063/2063/19 16/12/2021 4 Books 16/12/2021
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks 13/11/2019 HM1221.C884(11e) K/2064/2064/19 16/12/2021 5 Books 16/12/2021

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