Managerial economics: applications, strategy, and tactics. /
McGuigan, James R.
Managerial economics: applications, strategy, and tactics. / James R. McGuigan, R. Charles Moyer and Frederick H. deB. Harris. - 13th ed. - xxiv, 676 pages [+ various pagings] : illustrations ; 27 cm
Twelfth edition was published: Mason, Ohio : South-Western CENGAGE Learning, c2011. Includes index.
Content: Introduction: Introduction and goals of the firm -- Fundamental economic concepts -- Demand and forecasting: Demand analysis -- Estimating demand -- Business and economic forecasting -- Managing in the global economy -- Production and cost: Production economics -- Cost analysis -- Applications of cost theory -- Pricing and output decisions: strategy and tactics: Prices, output and strategy: pure and monopolistic competition -- Price and output determination: monopoly and dominant firms -- Price and output determination: oligopoly -- Best-practice tactics: game theory -- Pricing techniques -- Organizational architecture and regulation: Contacting, governance and organizational form -- Government regulation -- Long-term investment analysis --
9781285420929 1285420926
2013935706
Managerial economics.
Managerial economics--Problems, exercises, etc.
HD30.22.M32
Managerial economics: applications, strategy, and tactics. / James R. McGuigan, R. Charles Moyer and Frederick H. deB. Harris. - 13th ed. - xxiv, 676 pages [+ various pagings] : illustrations ; 27 cm
Twelfth edition was published: Mason, Ohio : South-Western CENGAGE Learning, c2011. Includes index.
Content: Introduction: Introduction and goals of the firm -- Fundamental economic concepts -- Demand and forecasting: Demand analysis -- Estimating demand -- Business and economic forecasting -- Managing in the global economy -- Production and cost: Production economics -- Cost analysis -- Applications of cost theory -- Pricing and output decisions: strategy and tactics: Prices, output and strategy: pure and monopolistic competition -- Price and output determination: monopoly and dominant firms -- Price and output determination: oligopoly -- Best-practice tactics: game theory -- Pricing techniques -- Organizational architecture and regulation: Contacting, governance and organizational form -- Government regulation -- Long-term investment analysis --
9781285420929 1285420926
2013935706
Managerial economics.
Managerial economics--Problems, exercises, etc.
HD30.22.M32