Managerial economics: applications, strategy, and tactics. / James R. McGuigan, R. Charles Moyer and Frederick H. deB. Harris.
Material type:
TextPublisher: Stamford: CENGAGE Learning, 2014Edition: 13th edDescription: xxiv, 676 pages [+ various pagings] : illustrations ; 27 cmContent type: - text
- unmediated
- volume
- 9781285420929
- 1285420926
- HD30.22.M32
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HD30.22.M32(13e) (Browse shelf(Opens below)) | 1 | Available | K/648/648/19 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HD30.22.M321(13e) (Browse shelf(Opens below)) | 2 | Available | K/649/649/19 | ||||||||||||
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HD30.22.M322(13e) (Browse shelf(Opens below)) | 3 | Available | K/650/650/19 |
Twelfth edition was published: Mason, Ohio : South-Western CENGAGE Learning, c2011.
Includes index.
Content: Introduction: Introduction and goals of the firm -- Fundamental economic concepts -- Demand and forecasting: Demand analysis -- Estimating demand -- Business and economic forecasting -- Managing in the global economy -- Production and cost: Production economics -- Cost analysis -- Applications of cost theory -- Pricing and output decisions: strategy and tactics: Prices, output and strategy: pure and monopolistic competition -- Price and output determination: monopoly and dominant firms -- Price and output determination: oligopoly -- Best-practice tactics: game theory -- Pricing techniques -- Organizational architecture and regulation: Contacting, governance and organizational form -- Government regulation -- Long-term investment analysis --
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