Principles and practice of marketing. /
Jobber, David
Principles and practice of marketing. / David Jobber - 4th - London; McGraw- Hill 2004. - xxiv, 942 p.: ill.; 30cm
Includes index.
Contents: Fundamentals of modern marketing thought -- Marketing mix decisions -- Competition and marketing -- Marketing implementation and application.
007710708X 9780077107086
marketing.
HF5415.J5
Principles and practice of marketing. / David Jobber - 4th - London; McGraw- Hill 2004. - xxiv, 942 p.: ill.; 30cm
Includes index.
Contents: Fundamentals of modern marketing thought -- Marketing mix decisions -- Competition and marketing -- Marketing implementation and application.
007710708X 9780077107086
marketing.
HF5415.J5