Image from Google Jackets

Principles and practice of marketing. / David Jobber

By: Material type: TextPublication details: London; McGraw- Hill 2004.Edition: 4thDescription: xxiv, 942 p.: ill.; 30cmISBN:
  • 007710708X 9780077107086
Subject(s): LOC classification:
  • HF5415.J5
Contents:
Contents: Fundamentals of modern marketing thought -- Marketing mix decisions -- Competition and marketing -- Marketing implementation and application.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.J5 (Browse shelf(Opens below)) 1 Available 2145/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.J51 (Browse shelf(Opens below)) 2 Available 2146/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.J52 (Browse shelf(Opens below)) 3 Available 2162/12

Includes index.

Contents: Fundamentals of modern marketing thought -- Marketing mix decisions -- Competition and marketing -- Marketing implementation and application.

There are no comments on this title.

to post a comment.
Share

If you have any concerns or questions; kindly contact the library

© Powered by WIUC ICT DIRECTORATE