Global marketing. /
Czinkota, Michael R.
Global marketing. / Michael R. Czinkota, Ilkka A. Ronkainen. - Fort Worth, TX : Dryden Press, 1996. - 648 p. : ill. ; 26 cm. - The Dryden Press series in marketing .
Includes bibliographical references and index.
Contents: An Overview -- The Global marketing environment -- Developing global readiness -- Global marketing strategy.
0030106494
95068473
Export marketing.
HF1416.C948
658.8/48
Global marketing. / Michael R. Czinkota, Ilkka A. Ronkainen. - Fort Worth, TX : Dryden Press, 1996. - 648 p. : ill. ; 26 cm. - The Dryden Press series in marketing .
Includes bibliographical references and index.
Contents: An Overview -- The Global marketing environment -- Developing global readiness -- Global marketing strategy.
0030106494
95068473
Export marketing.
HF1416.C948
658.8/48