Global marketing. / Michael R. Czinkota, Ilkka A. Ronkainen.

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TextSeries: The Dryden Press series in marketingPublication details: Fort Worth, TX : Dryden Press, 1996.Description: 648 p. : ill. ; 26 cmISBN:

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Contents: An Overview -- The Global marketing environment -- Developing global readiness -- Global marketing strategy.

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY			HF1416.C948 (Browse shelf(Opens below))				1	Available			2079/12

Includes bibliographical references and index.

Contents: An Overview -- The Global marketing environment -- Developing global readiness -- Global marketing strategy.

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