Basic marketing. /
Zikmund, William G.
Basic marketing. / William G. Zikmund, Michael D'Amico. - Minneapolis/St. Paul : West Pub. Co., c1996. - xxv, 369 p. : ill. ; 26 cm.
Includes bibliographical references (p. 325-336) and index.
Contents: Introduction -- Analysis of market and consumer behavior -- Market strategy for global competition -- Product strategy -- Distribution strategy -- Promotion strategy -- Pricing strategy.
0314071458 (Soft : alk. paper)
95031322
Marketing.
Marketing--Management.
HF5415.Z528
658.8
Basic marketing. / William G. Zikmund, Michael D'Amico. - Minneapolis/St. Paul : West Pub. Co., c1996. - xxv, 369 p. : ill. ; 26 cm.
Includes bibliographical references (p. 325-336) and index.
Contents: Introduction -- Analysis of market and consumer behavior -- Market strategy for global competition -- Product strategy -- Distribution strategy -- Promotion strategy -- Pricing strategy.
0314071458 (Soft : alk. paper)
95031322
Marketing.
Marketing--Management.
HF5415.Z528
658.8