Emotion marketing :the Hallmark way of winning customers for life. /
Robinette, Scott.
Emotion marketing :the Hallmark way of winning customers for life. / Scott Robinette and Claire Brand ; with Vicki Lenz. - New York : McGraw-Hill, c2001. - 247 p. : ill. ; 24 cm.
Includes bibliographical references (p. 233-237) and index.
Contents: The business case for emotion marketing -- The value star-a model for emotion marketing -- Emotional E: equity -- Emotional E: experience -- Emotional E: energy -- Product and money- the rational side of the star -- Building customer relationships that last -- Emotion in marketing communications -- Emotion marketing on the internet -- The Other E-employees -- Emotion marketing - an action.
0071364145
00065374
Marketing.
Customer relations.
Consumer satisfaction.
HF5415.R55
658.8
Emotion marketing :the Hallmark way of winning customers for life. / Scott Robinette and Claire Brand ; with Vicki Lenz. - New York : McGraw-Hill, c2001. - 247 p. : ill. ; 24 cm.
Includes bibliographical references (p. 233-237) and index.
Contents: The business case for emotion marketing -- The value star-a model for emotion marketing -- Emotional E: equity -- Emotional E: experience -- Emotional E: energy -- Product and money- the rational side of the star -- Building customer relationships that last -- Emotion in marketing communications -- Emotion marketing on the internet -- The Other E-employees -- Emotion marketing - an action.
0071364145
00065374
Marketing.
Customer relations.
Consumer satisfaction.
HF5415.R55
658.8