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Emotion marketing :the Hallmark way of winning customers for life. / Scott Robinette and Claire Brand ; with Vicki Lenz.

By: Contributor(s): Material type: TextPublication details: New York : McGraw-Hill, c2001.Description: 247 p. : ill. ; 24 cmISBN:
  • 0071364145
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415.R55
Online resources:
Contents:
Contents: The business case for emotion marketing -- The value star-a model for emotion marketing -- Emotional E: equity -- Emotional E: experience -- Emotional E: energy -- Product and money- the rational side of the star -- Building customer relationships that last -- Emotion in marketing communications -- Emotion marketing on the internet -- The Other E-employees -- Emotion marketing - an action.
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Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.R55 (Browse shelf(Opens below)) 1 Available 2209/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.R551 (Browse shelf(Opens below)) 2 Available 2210/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.R552 (Browse shelf(Opens below)) 3 Available 2211/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.R553 (Browse shelf(Opens below)) 4 Available 2212/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.R554 (Browse shelf(Opens below)) 5 Available 2213/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.R555 (Browse shelf(Opens below)) 6 Available 2214/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.R556 (Browse shelf(Opens below)) 7 Available 2215/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.R557 (Browse shelf(Opens below)) 8 Available 2216/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.R558 (Browse shelf(Opens below)) 9 Available 2217/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.R559 (Browse shelf(Opens below)) 10 Available 2218/12

Includes bibliographical references (p. 233-237) and index.

Contents: The business case for emotion marketing -- The value star-a model for emotion marketing -- Emotional E: equity -- Emotional E: experience -- Emotional E: energy -- Product and money- the rational side of the star -- Building customer relationships that last -- Emotion in marketing communications -- Emotion marketing on the internet -- The Other E-employees -- Emotion marketing - an action.

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