Strategic marketing problems : cases and comments . /
Kerin, Roger A.
Strategic marketing problems : cases and comments . / Roger A. Kerin, Robet A. Peterson. - 13th ed. - Upper Saddle River, NJ: Prentice Hall, 2013. - xi, 729 p. : ill. ; 28 cm.
Includes index.
Contents: Foundations of strategic marketing management -- Financial aspects off marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel and supply chain strategy and management -- Pricing strategy and management -- Marketing strategy reformulation: the control process -- Global marketing strategy and management --
9780132747257 0132747251
Marketing-decision making-case studies
Marketing-management-case studies
HF5415.K47
Strategic marketing problems : cases and comments . / Roger A. Kerin, Robet A. Peterson. - 13th ed. - Upper Saddle River, NJ: Prentice Hall, 2013. - xi, 729 p. : ill. ; 28 cm.
Includes index.
Contents: Foundations of strategic marketing management -- Financial aspects off marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel and supply chain strategy and management -- Pricing strategy and management -- Marketing strategy reformulation: the control process -- Global marketing strategy and management --
9780132747257 0132747251
Marketing-decision making-case studies
Marketing-management-case studies
HF5415.K47