Strategic marketing problems : cases and comments . / Roger A. Kerin, Robet A. Peterson.

By:

Kerin, Roger A

Contributor(s):

Peterson, Robert A

Material type:

TextPublication details: Upper Saddle River, NJ: Prentice Hall, 2013.Edition: 13th edDescription: xi, 729 p. : ill. ; 28 cmISBN:

9780132747257
0132747251

Subject(s):

LOC classification:

HF5415.K47

Contents:

Contents: Foundations of strategic marketing management -- Financial aspects off marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel and supply chain strategy and management -- Pricing strategy and management -- Marketing strategy reformulation: the control process -- Global marketing strategy and management --

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY			HF5415.135.K47(13e) (Browse shelf(Opens below))				1	Available			K/3013/0111/23
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY			HF5415.K471(13e) (Browse shelf(Opens below))				2	Available			K/3031/0129/23

Includes index.

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Strategic marketing problems : cases and comments . / Roger A. Kerin, Robet A. Peterson.

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